MarketRace LLC, founded in 2001, is a channel consulting company focused on ensuring the sales success of its clients through effectively designing, building, and running superior indirect channel programs and sales teams.

A sampling of the company’s capabilities include:

Building overall channel strategy plans

  • Designing, optimizing and executing channels to market
  • Leading channel organizations as a contracted Vice President of Channels
  • Selecting and implementing programs, tools and methodologies to grow channels
  • Integrating business processes between channel partners and vendors
  • Designing optimal staffing model and placing personnel
  • Providing competitive analysis & industry best practices benchmarking
  • Forging lasting business development relationships
  • Being a legal expert witness


Our Team


Michael Fair has over 30 years of Executive Management roles specializing in technology, cloud and telecommunications. Currently Michael also operates as Founding Partner of MarketRace, a globally recognized Channel and Alliance consulting company. Prior to re-starting MarketRace in 2016, Michael was Vice President of Channel Sales and National Accounts for Charter Business. Fair joined Charter Communications, one of the nation’s largest cable companies, after leading the partner program at One Communications, including managing through the sale and integration into Earthlink Business. Previously, Fair founded MarketRace in 2001. Prior to MarketRace, Michael was Vice President of Strategic Partners for the Qwest Communications Business Partner Program which he initiated. Michael holds a BBA in Finance from Southern Methodist University and an MA in International Business from the University of Texas.

Bill McLeod
Vice President, Cloud and Marketing Services Practice

Bill brings over 20 years of Channel Development and Marketing success across Telecom, Cloud, and IT industries.  Working in startups through $20B+ companies, Bill has built marketing teams to launch and grow award-winning services that achieved over $500MM annual revenue.  His experience spans all functional marketing elements, including segmentation, strategy, pricing, analyst/influencer relations, public speaking, content, demand generation, product marketing, events, and sales enablement. He has also developed national channel programs across all phases of strategy, recruitment, onboarding and management. Bill brings together deep go-to-market experience with broad knowledge of direct and indirect channels to help businesses maximize market share. Bill holds BBAs in Managerial Finance from the University of Mississippi and an MA in Marketing from the University of Texas-Dallas.